JOBS IN USA – Lacoste Opens Digital Marketing Coordinator Role in New York
JOBS IN USA – Global fashion and sportswear brand Lacoste has announced a new job opening for the position of Digital Marketing Coordinator in New York, United States. The company is inviting applications from early-career marketing professionals who are interested in working across multiple digital channels and contributing to modern marketing campaigns. According to the job listing, this is a full-time role and the company has already received more than 200 applications within a short time of the posting.
Opportunity in a Global Fashion Brand
Lacoste, known worldwide for its iconic crocodile logo and premium sportswear, operates in nearly 100 countries. The brand combines fashion with sport-inspired design and has built a reputation for elegance and innovation over several decades. Employees working with the company become part of a global community of more than 8,500 professionals who contribute to the brand’s international presence.
The company is part of MF Brands Group, which also includes well-known labels such as Aigle, Gant, Tecnifibre, and The Kooples. Lacoste says it focuses strongly on equal opportunities and aims to create a workplace where people from different backgrounds can contribute and grow.
Role Focus: Digital Campaign Execution
The Digital Marketing Coordinator will work with Lacoste’s digital team and help manage various marketing campaigns. The role involves supporting email and SMS marketing initiatives as well as assisting with paid media campaigns across different platforms.
Professionals selected for the role will collaborate with teams from marketing, creative design, website operations, and analytics departments. Their main responsibility will be to ensure that marketing campaigns are launched smoothly and that performance data is tracked effectively.
The company states that this position is particularly suitable for individuals who are at the early stage of their digital marketing career and want hands-on exposure to multiple marketing tools and strategies.
Key Responsibilities in Email and SMS Marketing
One of the primary responsibilities of the role is to support the company’s email and SMS marketing campaigns. This includes assisting with campaign scheduling, deployment of promotional messages, and automated communications sent to customers.
The coordinator will also work with design and content teams to ensure that marketing materials follow the company’s brand guidelines. Another important task involves tracking campaign performance metrics such as open rates, click-through rates, and conversion data.
The role may also involve conducting A/B testing on elements such as subject lines, messaging formats, creative visuals, and timing of message delivery to improve campaign performance over time.
Support for Paid Media Campaigns
Apart from messaging campaigns, the coordinator will assist in managing paid media promotions across social media and search platforms. This includes helping prepare creative briefs, ensuring advertising content meets platform guidelines, and monitoring campaign performance.
The selected candidate may also support campaign tracking and help organize marketing data so that teams can analyze the effectiveness of digital advertising strategies. According to the job description, these efforts aim to increase website traffic, customer engagement, conversions, and mobile app growth.
Educational Requirements and Skills
Candidates applying for this role should ideally hold a bachelor’s degree in Marketing, Communications, Business, or a related field. Lacoste is open to applicants with zero to two years of professional experience, including relevant internships in digital marketing, e-commerce, or marketing agencies.
Basic familiarity with digital tools such as email marketing platforms, SMS marketing systems, and digital advertising platforms can be beneficial. Knowledge of analytics tools like Google Analytics and an ability to work with performance data are also considered valuable.
Strong organizational skills, attention to detail, and clear communication abilities are expected from applicants. Since the role involves coordinating multiple campaigns simultaneously, the company is looking for candidates who can manage tasks efficiently in a fast-paced environment.
Company Values and Work Culture
Lacoste highlights several core values that guide its workplace culture. The company encourages teamwork, respect for colleagues, and commitment to shared goals. Employees are also encouraged to pursue excellence while maintaining humility and fairness.
Innovation and initiative are considered key qualities within the organization. The brand encourages employees to experiment with ideas, explore opportunities, and continuously improve their work. Learning from challenges and maintaining persistence are also emphasized as part of the company’s professional culture.
Salary and Application Details
According to the listing, the estimated base salary for the Digital Marketing Coordinator role ranges between $69,000 and $70,000 per year. The final compensation may vary depending on the candidate’s experience and skill set.
Interested candidates can view the official job listing and submit their application through the company’s careers page or LinkedIn job portal.